Alm Photography

Bartlett, Ill (PRWEB) January 26, 2012

Photogenic Professional Lighting, a leading manufacturer of photographic lighting equipment and accessories, announces the launch of the PL5R-FRES Fresnel Modifier, a 5-inch vented conical reflector with Fresnel Glass lens and two-panel barn doors.

The PL5R-FRES is designed for glamour and product photography and produces a crisp beam of light with defined soft shadow edges, creating smooth even-coverage. The removable Fresnel Glass is constructed as an optical spotlight with a well-designed circle border that fades outwards from the center, producing a flood-style beam. Additionally, the lens satin-anodized reflective surface allows the light transition to create beautiful skin tones, as well as sharp details.

Several glamour photographers who we work with, came to us and asked for a product that would allow them to expand their creativity and increase the efficiency of their shoots. We designed the PL5R-FRES Fresnel Modifier to work for the modern Hollywood-style photographer, allowing their concept to be created or enhanced on set, said Bob Higgins, Sales and Marketing Manager of PromarkBRANDS. The Fresnel Modifier is compatible with the Photogenic Quick Change and Norman Monolight systems, making these lights ideal for photographers who concentrate in glamour, portrait and product photography.

Versatility

The PL5R-FRES can be used with a variety of Photogenics lighting solutions, adding accents, highlights or drama, for increased versatility on the shoot. When the two-blade Barn Door mount is attached, the PL5R-FRES has increased light control to focus on a particular subject or block light from an area of the shoot, highlighting the subject as desired. The Fresnel Modifier can also be moved into the background of any photo shoot to add a dramatic feel to the set.

Features include:

Vented, Deep Conical Reflector

Satin-anodized Reflective Surface

20? Coverage (without the Fresnel Glass inserted)

2-blade Barn Door mounting attachment for increased light control.

Versatility! The Fresnel Glass is removable to increase your creativeness.

High Quality, Made in the USA

About Promark International, LLC

Promark engineers, designs, manufactures and sells a variety of photographic and video lighting products and light shaping accessories. Promark is located in a new 96,000-square-foot, state-of-the-art manufacturing facility in Bartlett, Ill. Brands in the Promark family include Photogenic Professional Lighting (http://www.Photogenic.com), Smith-Victor (http://www.SmithVictor.com), Norman (http://www.Normanlights.com), Cool-Lux (http://www.Cool-Lux.com), Speedotron (http://www.Speedotron.com) and Logan Electric (http://www.LoganElectric.com). For more information, visit http://www.promarkbrands.com.

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Related Photography Press Releases

(PRWEB) January 13, 2012

Supported by an integrated digital marketing campaign featuring exclusive video, online and social media content; the Cyber-shot TX55s launch highlights its profile as the worlds slimmest* compact digital camera at just 12.2mm thin, as well as its range of diverse functions such as the unique Picture Effects feature.

At the heart of the campaign is the 7 Picture Effects Challenge Facebook application, which not only just provides a quick introduction of the exciting new feature, but also showcases how easily accessible it is to anyone. Digital Photos can be instantly uploaded from ones computer or your Facebook albums, allowing for creative enhancement of your most precious memories with just a few simple clicks.

Kicking off with a 3-minute video profiling the creative journey of the brilliant minds behind the trendy handbag label BOYY the 7 Picture Effects Challenge campaign will showcase how this digital cameras 7 cool picture effects similarly inspires and fosters a sense of ingenious creativity.

The Challenge

From now until 18 January 2012, participation in the challenge is open to anyone who simply creates an imaginative work of art with Picture Effects through the Facebook app, shares the app with 7 friends, and garners 7 for the entry. All entries will then be entered for a chance to win a Cyber-shot TX55 digital camera and an exquisite BOYY bag (total worth of up to SGD $ 1,500), with the winner selected by Sony based on the relevance of the photo to the type of picture effects applied, and the accompanying caption submitted.

The campaign will be rolled out in Singapore and Thailand, where it will be promoted via traditional, web, and viral marketing elements across a wide range of digital platforms; as well as display ads on a variety of popular portals such as Yahoo!, MSN and Sanook.

Developed by Inet Channel Co., Ltd, more information about the 7 Picture Effects Challenge can be found on http://www.7pfx.com, and Sonys Facebook pages at http://www.facebook.com/SonySingapore and http://www.facebook.com/SonyThai.

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